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America’s Largest Bagel Retail Company Also Debuts Craveable New Menu Items

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Einstein Bros. Bagels announced today the launch of Wake-Up Tones, four limited-edition, downloadable alarm tones that mimic morning breakfast essentials, to help people wake up on the right side of the bed in time for the most important meal of the day – breakfast. Guests who visit www.einsteinbros.com/WakeUp can download the free MP3 alarm tones directly to their mobile device and receive a coupon for a free egg sandwich with any purchase at an Einstein Bros. Bagels location.

The downloadable Wake-Up Tones are available in four essential morning sounds that start the day off right:

  • Bacon Sizzling – Nothing gets you out of bed faster than the sound of sizzling bacon in the morning. Start the day off with a sound so delicious, you can almost taste it
  • Coffee Brewing – Wake up and hear the coffee. The comforting hum of coffee brewing will make anyone a morning person
  • Eggs Frying – Start your day sunny-side up with the sizzle of fresh-cracked eggs in the skillet
  • Rooster Crowing – A rooster’s crow signifies sunrise and, more importantly, breakfast! Wake up to the rooster’s song each morning to prepare for the day ahead

“Breakfast is the most important meal of the day, but so many of us allow it to become ordinary and mundane, repeating the same meal day in and out or, worse, skipping it altogether,” said Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product and R&D. “These alarms tones offer delicious motivation to get up on the right side of the bed and set your day up for success with a nutritious breakfast, made fresh and convenient.”

In conjunction with the launch of Wake-Up Tones, Einstein Bros. Bagels is rolling out two new flavor-packed breakfast sandwiches at participating stores including:

Cheesy Wakin’ Bacon – Choice of one or two Cage-Free Eggs, Thick-Cut Bacon, and Cheddar on a Six-Cheese Gourmet Bagel

No Yolk – Cage-Free Egg Whites, Turkey-Bacon, Tomato, Avocado and Roasted Tomato Spread on an Ancient Grain Thintastic Bagel

Einstein Bros.Bagels is also testing new Wake-Cups at participating stores in Los Angeles, San Diego and Dallas. The protein-packed egg cups are the perfect option for breakfast on-the-go and are available in two delicious varieties:

Turkey-Bacon Egg White Wake-Cup – Cage-Free Egg Whites with Spinach, Mushrooms and Turkey-Bacon – with 12 grams of protein and 120 calories

Bacon, Ham & Cheese Wake-Cup – Cage-Free Eggs with Ham and Thick-Cut Bacon – with 18 grams of protein and 180 calories

To learn more, visit www.EinsteinBros.com.

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